Your Name: A Study of Imagery and Post-Postmodernity in Cinema
Ram Prakash Dwivedi
Associate Professor, DBA College, University of Delhi (India)
Email: rampdwivedi@gmail.com M:+91-9868068787
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Abstract—Cinematic images have emerged as a potential tool capable of creating and shaping the culture of a nation. They are able to design the real and replace the so-called physical-real, effectively. In post-postmodern era, digitally coded-third order of simulation is dominant over the other forms of communication. Virtually constructed reality (VCR) defines and controls the social relationships, individual behavior and economic dynamics of a country. Japanese anime, a popular term for animation cinema, is quite vast and has a rich history of production, distribution and viewing. These anime represent the complex codes of Japanese culture. In doing so, they have reshaped the present cultural perception. These computer-generated elements, in Japanese anime, have attained an entity of cultural phenomenon in itself. These elements-imagery, music, storyline, movements, dialogues and designs-are carefully choosen and incorporated by the film makers for powerful representation and dissemination of existing socio-cultural ethos. Paramountcy of digi-culture is an important characteristic of post-postmodernism. These are the key issues raised and addressed in this study. A qualitative socio-psychological research methodology has been adopted to elucidate these questions.
Keywords—Cinema studies, imagery, Japanese animation, post-postmodernism.
